WhatsApp Marketing Templates and Examples for Every Use Case
Every WhatsApp message a business sends outside an active customer conversation has to use a template that Meta has already approved — you can't just type out a promotional message the way you would on SMS or email. That makes having a working set of templates more useful on WhatsApp than almost any other channel. Here's a set of templates across the use cases businesses send most often, along with what to know about getting them approved.
Why WhatsApp templates work differently to SMS or email
On SMS and email, you can write and send a new message any time. On WhatsApp, that's only true within 24 hours of the customer's last message to you. Outside that window, any message you initiate — a promotion, a reminder, an update — has to use a template that's been submitted to and approved by Meta in advance, with fixed wording and variable placeholders for the details that change per send.
Templates need approval before they can go out
A template isn't usable the moment you write it. It has to be submitted through your WhatsApp Business provider and approved by Meta first, and rejected templates need to be revised and resubmitted. Build in time for this before you plan a launch date around a new template.
Order and delivery update templates
Order confirmed
Hi {{1}}, thanks for your order #{{2}}! We'll let you know as soon as it ships. Questions? Just reply here.Order shipped
Good news {{1}} — your order #{{2}} has shipped and is expected by {{3}}. Track it here: {{4}}Delivery today
Your order #{{1}} is out for delivery today. Someone will need to be available to receive it.Appointment and booking templates
Booking confirmation
Hi {{1}}, your appointment with {{2}} is confirmed for {{3}} at {{4}}. Reply RESCHEDULE if you need to change it.Reminder, day before
Reminder: you have an appointment tomorrow at {{1}} with {{2}}. Reply CONFIRM or RESCHEDULE.Keep buttons to reopen the conversation
Adding a Confirm or Reschedule quick-reply button to a template does double duty: it gives the customer a one-tap action, and their reply reopens the 24-hour window so you can respond with normal free-form text afterwards.
Promotional and offer templates
Seasonal promotion
Hi {{1}}, our {{2}} sale is on now — {{3}}% off until {{4}}. Shop here: {{5}} Reply STOP to opt out.New product announcement
{{1}}, we've just launched {{2}}. Be among the first to try it: {{3}} Reply STOP to opt out.Limited-time discount code
Hi {{1}}, here's {{2}}% off your next order with code {{3}}, valid until {{4}}: {{5}} Reply STOP to opt out.Promotional templates need to be sent only to customers who opted in specifically for marketing content, distinct from a transactional opt-in for order or appointment updates. Mixing the two lists is one of the most common reasons a WhatsApp account runs into policy trouble.
Re-engagement and win-back templates
We miss you
Hi {{1}}, it's been a while! Here's {{2}}% off to welcome you back: {{3}} Reply STOP to opt out.Feedback request
Hi {{1}}, how was your recent experience with {{2}}? We'd love your feedback: {{3}}Loyalty reminder
{{1}}, you have {{2}} points waiting — that's worth {{3}} off your next order. Redeem before {{4}}: {{5}}Building a template that gets approved
Getting templates through review
Match the template to an accurate category
Meta reviews templates against categories like utility, marketing and authentication — pick the one that honestly describes the message, since mismatched categories are a common rejection reason.
Keep placeholders clearly bracketed
Variable fields should be obvious and used for genuinely variable details, not to disguise promotional content as a transactional message.
Avoid vague or generic wording
Templates with a clear, specific purpose tend to move through review more smoothly than vague, catch-all messages meant to be reused for anything.
Plan for revisions
A first submission getting sent back with feedback is normal — build the resubmission time into your launch plan rather than assuming instant approval.
Before submitting any new template
Manage templates alongside every other channel
Havari lets you build, submit and track WhatsApp template approval status from the same place you manage SMS and email templates, so your team isn't juggling a separate Meta business portal on top of everything else.
“A template is only as good as the opt-in list it's sent to. The best-written message still needs the right audience behind it.”
Can I send any of these examples as free text instead of a template?
Only if the customer messaged you within the last 24 hours. Outside that window, business-initiated messages like these must be sent as Meta-approved templates.
How often can templates be edited?
Any wording change to an approved template needs to go back through Meta's review process, so it's worth getting the structure right before submitting rather than tweaking repeatedly.
Do transactional and marketing templates need separate opt-in?
Yes. Meta expects marketing templates to go to customers who specifically opted in for promotional content, kept separate from transactional opt-ins like order or appointment updates.
Use these templates as a starting structure rather than a final script — adjust the tone and details to your brand, submit early, and keep your opt-in lists clean by purpose. Once a core set of templates is approved, WhatsApp becomes one of the fastest channels to run repeatable, high-open-rate campaigns from.